Starbucks is preparing to reduce the company's labor force, which is part of its efforts to continuously improve sales and improve profitability. CEO Brian Niccol shared the news in a message on employees and company websites, emphasizing that it needs to improve efficiency, while maintaining the company's focus on enhancing the in -store experience. In his announcement, Niccol explained that although the company's “Back to Starbucks” “Back to Starbucks”, though its strategy aims to improve the customer experience of its cafes, the demand for streamlined operations will be As a result, the company's staff layoffs. “We have recently started to define the work of supporting organizations for future support organizations. We are thinking close to this work, but it will involve difficult decisions and choices. I hope unfortunately we will have the elimination work and smaller ones. The support team has not disclosed the exact number of layoffs, but Nicor said the company will communicate in early March. Essence This includes bringing back the seasoning strip to provide coffee in the ceramic cup to enhance the beauty of the cafe, and use Sharp to write a customer name on the cup. In this regard, Starbucks is canceling the additional costs used by non -milk fat milk and is committed to reducing customers' waiting time to four. In its cafe for a minute. More than 3,000 stores have received additional reporting time to support this plan. Niccol became the CEO in September 2024, making Starbucks' brand and profitability in the top priority. The company faces challenges, including store transportation in hundreds of locations, trade unions and employees' strikes. Despite these obstacles, Starbucks is still promoting a series of measures centered on workers, including paid parenting leave this spring, covering 100 % of college tuition fees through its college achievement plan of Starbucks, and providing a company to qualified employees stock. Nixel wrote: “There are more jobs to do, but I have made the progress we have made and appreciated how everyone rally around the plan. To give priority to the priority of those who want to enjoy their cafes. Post to your email.
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