State Farm cancels Super Bowl ad to focus on California wildfire relief efforts

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State Farm has pulled a planned Super Bowl ad, citing the urgent need to support Californians amid devastating wildfires. “Our focus is firmly on supporting the people of Los Angeles. We will not be advertising during the game as originally planned,” a spokesperson said in an emailed statement to The Hill. The company, which serves more than 8 million California customers, emphasizes its agents and employees' commitment to helping those influenced by the South. California wildfires. State Farm noted that more than 8,300 home and auto claims have been filed and more than $50 million has been paid out, “and as residents return and assess the damage, these numbers will rise.” Super Bowl ads are expensive, with 30-second slots in 2024 Advertising costs are approaching $7 million, an increase from $6.5 million in 2022, according to Kantar. However, State Farm redirected its resources to prioritize recovery efforts over marketing. “Our claims force is the largest in the industry, and we are leveraging the scale and power of our disaster response team to help customers recover – regardless of whether they are on site,” the spokesperson added. The decision follows State Farm’s announcement in May 2023 The announcement in March to stop offering new property and home insurance policies in California comes after other insurers also cut coverage in the state, citing soaring construction costs, increased catastrophic risks and a tight reinsurance market that was devastating in the Los Angeles area. In the days following the wildfires, the state's insurance coverage has been called upon like this: Like Loading… Subscribe to learn more with Baller Alert and get the latest posts delivered to your email.

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