Marriott Bonvoy team joins Beyoncé for the “Cowboy Carter Tour” concert experience package

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Marriott Bonvoy is partnering with Beyoncé to offer exclusive access to her upcoming Cowboy Carter Tour, launching a mix of sweetptakes, ticket packages, and on-site experiences tied to several stops on the global tour.The collaboration was announced Tuesday, with New York, Paris, London, Houston, and Atlanta among the cities included in Marriott's curated experiences. According to the company, members of the travel loyalty program will have access to sweepstakes entries, auction-based travel packages, and limited ticket drops via the Marriott Bonvoy Moments platform.The flagship promotion is the “Bring Your Beyhive” Sweepstakes, which will send five winners and five friends each to select tour stops, including flights, six concert tickets, hotel accommodations, and a pre-show glam The raffle draw will be open on April 2 at Marriottbonvoy.com/cowboycartertour.a separate offer (called “1 point drop”), which will allow Bonvoy members to redeem only two points tickets and receive a welcome gift from selected shows in Los Angeles and London. The cities will release 11 1-point drops for these cities, and the Beyoncé performance at Sofi Stadium in Los Angeles will be launched on April 7. Additional fixed price and auction-based packages will be available through Marriott Bonvoy Moments, available through Marriott Bonvoy Moments, and offers hotels, restaurants, restaurants, restaurants, hospitality, hospitality, Marrri thecets. The lobby is activated through DJ and photo opportunities. “This partnership is more than just a place to provide accommodation,” Peggy Roe, EVP and chief client officer at Marriott International, said in a statement. “We designed experiences for Beyoncé fans to share with friends and loved ones.” The Cowboy Carter Tour marked Beyoncé’s return to the road after the Renaissance World Tour in 2023. This new tour supports her support for the national-style album Cowboy Carter and will be released on March 29.

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