Crush or pass? Reese launches PB&J Cup
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After April Fools’ Day show mocked the fictional Reese’s sandwich series, the brand announced the real product reveal: Reese’s PB&J Cup is now available nationwide. The product is called “Rees' Chocolate Bread”. While the movement turned out to be a prank, it laid the foundation for the actual debut of the PB&J Cup, concept fans speculated on the concept for years. “PB&j is a classic in history, and Reese’s work is always a missing piece, so we fixed it,” Melissa Blette, senior brand manager at Reese, said in a statement. “Dancing the idea of ​​getting into the sandwich business is a great way to inspire conversation.” Each pack has a flavor per cup, and the product is available in multiple bags of standard, king and snack size. This version is available for a limited time and is available at retailers nationwide.



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