

The Podium Look
The Winter Olympics are unique because the fashion is actually practical. Puffer jackets? Beanies? Thermal layers? These are things we actually wear.
As the 2026 Games approach, brands are rolling out their Team USA collaborations.
The Heavy Hitter: SKIMS
Kim Kardashian's brand is back as the official underwear and loungewear provider for Team USA. The 2026 collection focuses on warmth, featuring fleece-lined leggings and bodysuits in patriotic colors. It's hype-y, but the quality holds up.
The Classic: J. Crew
J. Crew returns with a heritage-inspired collection. Think cable-knit sweaters, vintage rugby shirts, and cashmere beanies. It's the "preppy chic" aesthetic that defines the Winter Games.
Why Buy?
You might not be landing a triple axel, but you can look like you just left the chaotic Olympic Village. Plus, watching curling on your couch is significantly better when you are wearing official team sweatpants.
The Winter Olympics begin next month.
Related Articles

Misto Holdings Unveils Major Brand Collaborations in China
July 4, 2026

Global Luxury Sector Rebounds After Slump: Industry Analysis
July 3, 2026

ASOS Debuts ARRANGE Bespoke Line at Paris Couture Week
July 2, 2026

Marks & Spencer Launches Shoppable Runway at London Fashion Week
July 1, 2026