A New Name on the Calendar

Paris Fashion Week is always crowded, but there is one new name drawing significant buzz this season: Georg Lux.

After a successful tenure revitalizing the heritage brand Leonard, Lux is launching his own label.

What to Expect

Lux is known for his mastery of print and fluidity. Industry insiders expect his debut collection to feature:

• Opulent Textiles: Lux loves silk and intricate weaves.
• Gender Fludity: The brand will offer both men's and women's wear, likely with crossover silhouettes.
• Accessories: A strong focus on bags and shoes, which are the bread and butter of any modern luxury house.

The Risk of Going Solo

Launching a luxury brand in 2026 is not for the faint of heart. The market is saturated. But Lux has built a loyal following among the European elite who appreciate his "more is more" approach to glamour.

The debut show in March will be the true test.

Stay tuned for our front-row coverage.