Following 'Tweaker' hit, LiAngelo Ball signs $13M deal with Def Jam and Universal Music Group

Following 'Tweaker' hit, LiAngelo Ball signs M deal with Def Jam and Universal Music Group

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LiAngelo Ball is officially making waves outside of basketball. According to ESPN NBA veteran insider Shams Charania, Ball has signed a major deal with Def Jam and Universal Music Group, a move that solidifies his transition into the music industry. The deal, worth up to $13 million ($8 million of which is guaranteed), also gives Ball full ownership of his music and Born2Ball Music Group label. LiAngelo Ball has signed a deal with Def Jam and Universal Music Group, on behalf of his label Born2Ball Music Group. explain. Sources say the deal is worth up to $13 million, with $8 million guaranteed, and gives Ball full ownership of the music and his own record label. — Shams Charania (@ShamsCharania) January 13, 2025 The signing follows the huge success of Ball’s hit single. , Tweaker, a Y2K-inspired rap song that took social media by storm. Ball first previewed the song in December 2024 during a livestream with notorious internet personality N3ON, and fans were immediately drawn to its early 2000s Southern rap vibe. After weeks of anticipation, Ball released the full song in early 2025. Tweaker quickly became the year's first viral hip-hop hit, topping the YouTube Music Hot Songs chart and racking up 4.9 million views as of January 7. It was a success on Spotify, garnering 1.32 million streams on its debut day, making it the 12th most-streamed rap song globally on the platform. Well beyond the confines of streaming platforms. Tweaker has become a staple in the sports world, with the Chicago Bulls and Charlotte Hornets both using it during games. The Detroit Lions even bombarded the track in the locker room after clinching the NFC North title and securing the No. 1 seed in the 2024 NFC Playoffs. The song even appeared on TNT's Inside the NBA. Ball's nostalgic take on early 2000s Southern rap also caught the attention of hip-hop heavyweights. Artists including Boosie and Moneybagg Yo have reportedly collaborated on a remix of the track. Like this: Like Loading… Discover more from Baller AlertSubscribe to get the latest posts delivered to your email.

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