
Target feels the heat after she gets rid of its diversity, equity and inclusion (DEI) program, and shoppers may react in their footsteps. Target stores have already dropped in the eighth week of the Target store, according to new data from Placer.ai. In the week that began on March 17, visits fell by 5.7% compared to the same period last year. The following week has dropped by 7.1%, and has brought the average decline in the past two months to 6.2%. The downward trend began shortly after the company ended its DEI program in late January, a move that has attracted criticism, especially given Target’s past voice support for racial and social justice efforts, and how big a debt bond. During the March 4 revenue call, the company helped solve the problem for its seasonal product lineup. But so far, according to retail beer, the Easter boost people hope for hasn't appeared. This is a key reason that may be a boycott organized by the Black Clergy Alliance, calling on shoppers to avoid avoiding targets during Lent in protest of the regression. More than 150,000 people joined the work, well above the initial goal of 100,000. The boycott is scheduled to end on Easter Sunday. While Target has not publicly commented on the decline in store visits, the contrast with its competitors is shocking. Despite pressure from the Trump administration, the current flow continues to climb at Costco. Visiting Costco rose 5.2% year-on-year in the same week starting March 17, extending its winning streak to 13 weeks. TARGET isn't the only company to exit DEI under political pressure, but its visible history of promoting inclusion may be why it faces more overturn than most people. Boycott combined with slippery sales and abortions shows that customers are watching and responding.
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