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Get ready, Austin! Harry Styles' beauty brand is pleasing SXSW. Last time, we had a tasting in the wild west Pleasant sedan This year you can stay in a pleasant hotel. The superstar and fans of his brand can expect to be as unique as the man himself. Whether you're a hardcore fan or a pleasant world, this is not to miss the SXSW's stop!
Here's everything you need to know about delightful hotels
If you follow pleasure, you know now that they are pop-up retail experiences. This means they appear in certain cities for a certain number of days. In the past, they only repeated popups in Los Angeles, New York and London, but now we can add Austin to that list! In 2024, Pleasant Take over the Southern Congress Hotel and gained an unforgettable experience. Each pop-up is custom merchandise for every particular location, and everything in Austin is Texas and sedan themes. For example, one design boasts about the term “keep Austin enjoyable.” The new announcement has new graphics, so we think it's a tip for the vibe they've done this year.
This is both the brand and Harry Styles’ first time at SXSW. Unfortunately, the style won't be there, but we can hope, hope and show it, right?
The brand is notorious for its smallest mark, so there is little detail, but so far, that's everything we know!
- What: Pleasant hotel
- Time: March 8th to 23rd
- Location: Austin Motel, 1220 S. Congress Avenue
As always, the best way to stay up to date in all entertainment is to follow ATX on Instagram or Tiktok.
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Here is a quick look at last year's delightful sedan!
Going to SXSW? Here's what you need to know:
- renew! SXSW 2025: Celebrity Confirmed to Participate
- Celebrities love this SXSW Party – That's why!
- SXSW 101: Tips, Tips and Must Know Beginners
- SXSW popups you don't want to miss – 2025
Featured photos provided by Pleasant (via Instagram)
Harry Styles branded happy post will return to Austin for promotion to SXSW: Welcome to the delightful hotel! First appears in Spill the ATX gossip.